As a business using Experify, you already know the value of authentic customer involvement in growing your brand. With Experify, you have access to a powerful tool for building and activating a community of loyal customers who can help you drive sales and growth. But it doesn’t stop there. Your Experify network is ever-growing and evolving and there’s always more opportunities to scale your community, reach new shoppers, drive more sales, and fuel more customer insights.

In this post, we'll share some of our best practices for getting the most out of our platform, nurturing your existing community, and growing your network.

Run targeted campaigns to active customers

One of the most effective ways to grow your Experify community is by targeting your repeat and active customers. These are people who are already familiar with your brand and have shown an interest in your products, whether that’s been through joining a previous or existing referral or affiliate program, leaving product reviews on your website, signing up for texts or newsletters, or another interest signal. 

By targeting customers who are already engaged with your brand, you can increase the likelihood of them signing up for Experify. Send them a personalized or custom note to make them feel valued and invite them to join your Experify network.

Embed Experify in your existing programs

Another effective way to attract more customers to join your Experify network is by promoting the opportunity in your already established customer touchpoints. Add a banner callout in your monthly email newsletter, feature it in your next welcome blast, allocate a slot in your social content calendar, and incorporate it as part of an upcoming seasonal or promotional campaign. This will help increase visibility and awareness of your Experify program and encourage more customers to join.

On social, we’ve especially seen Facebook pinned group posts and Instagram highlights to be successful strategies to drive more sign-ups.

Lead with the right benefits

When promoting Experify to your customers, make sure to lead with their benefits and highlight what's in it for them. Talk about and break down the exclusive rewards system in Experify so customers know they can get rewarded for their involvement, and showcase what kinds of products you’ve added to your curated rewards shop that they can earn.

If you have any data on your existing community impact, share that here too. You can view this in real-time on your Experify dashboard and highlight the number of reward points or orders filled, and/or how many customers are already live and active in your network. This can drive a sense of FOMO for passionate customers who want to be part of a meaningful community.

Get personal

Another approach to encouraging more sign-ups is by being transparent and sharing your motivation behind becoming part of the Experify platform. Customers appreciate authenticity and transparency from businesses, and we all know the value that can carry. 

When promoting the Experify program to your customers, take the time to explain why you chose to invest in it and how it aligns with your values and goals as a business. This can help build trust with your customers and encourage them to get involved. Whether it's because you believe in the power of customer feedback, want to build a more engaged community, and/or are committed to promoting sustainable shopping practices, sharing your motivations can help customers understand the value of the Experify program and feel more connected to your brand.

‍Offer Experify-exclusive opportunities

A major benefit of adding Experify to your marketing and tech stack is that it aggregates a list of your most engaged customers that are deeply passionate about your brand to tap into and leverage over time. Take the time to thank them and plan a special, exclusive event or promotion that’s only available to members of your Experify community. This can be a great way to generate excitement and engagement around the program, and encourage other customers to join.

For example, you can host an (IRL) product launch party or a VIP shopping event with early access and discounts for Experify members.

By following these best practices, you can continue growing your Experify community and unlock more growth for your business. With a strong community behind your brand, the possibilities are endless. We look forward to ushering in a new era of customer involvement together.

Need more support? Contact your Customer Success Manager or get in touch with us here for personalized help growing your Experify community.